High Quality Tiles of Stairs From A-Diffusion
tiles of stairs from Foshan A-diffusion Building Material Co., Ltd. has generated a reputation for quality. Since the idea of this product was created, we have been working to avail the expertise of global-leading companies and gain access to cutting-edge technologies. We adopt the highest international quality standards in its production across all our plants.
We've built a global reputation on bringing high-quality A-Diffusion branded products. We maintain relationships with a number of prestigious brands around the world. Customers use our trusted A-Diffusion branded products. Some of these are household names, others are more specialist products. But all of them are likely to play an essential role in customers' business.
These tiles provide a durable and functional solution for high-traffic staircases in residential and commercial environments. They are available in various finishes and patterns to cater to diverse design preferences, from modern minimalism to classic elegance. By combining aesthetic appeal with robust construction, they transform ordinary steps into stylish, eye-catching features.
Stair tiles are chosen for their durability and safety, providing wear-resistant surfaces that withstand high-traffic areas while reducing slip risks. Opt for textured or non-slip variants for enhanced safety in homes with children or elderly individuals.
Ideal for both indoor and outdoor staircases, these tiles adapt to diverse environments like residential homes, commercial buildings, or garden steps. For humid climates, select moisture-resistant materials like porcelain to prevent deterioration.
Prioritize precise measurements of stair dimensions and consider edge profiles (e.g., bullnose) for seamless installation. Pair tile color and finish with interior design themes—matte for modern spaces, glossy for vibrant accents—to elevate aesthetic appeal.
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In 2024, China's sanitary ware industry accelerated its transformation and restructuring amid multiple trends.
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#unit-dV7RCDr2nU33iqF{padding-left:2vw;padding-right:2vw;}
The “trade-in policy” drove the recovery of domestic demand, emerging as a new consumption engine and stimulating consumption vitality in the stock market. The implementation of quality classification for smart toilets and the improvement of the quality classification standard system for sanitary products continued to promote the standardized operation of the industry. Policy measures such as the mandatory CCC certification for smart toilets and the promotion catalog for elderly products also exerted a profound impact on product development and market structure, providing directions for the industry's intelligent, green, safe, and sustainable development.
#unit-I3LvFAXDUGPNFXX .ce-image_inner{justify-content:center;}#unit-I3LvFAXDUGPNFXX .ce-image_item{--svg-color:rgba(241, 71, 62,1);}#unit-I3LvFAXDUGPNFXX .ce-image{--image-effect:1;}
#unit-0EtfMVpyx3kyCOP{padding-left:2vw;padding-right:2vw;}
On the production side, industrial investment remained vigorous. Leading enterprises increased investment, accelerated expansion and upgrading, and promoted the development of intelligent manufacturing and industrial clusters. The pace of overseas expansion was comprehensively accelerated to avoid trade risks and build localized operation capabilities. The popularization of intelligent sanitary ware continued to advance, becoming a major direction of product innovation. Demand for elderly care and health services was released, and the system of elderly-friendly products gradually took shape. With the rise of the "one-stop" consumption model, the trend of cross-industry integration and competition became prominent. Centering on the whole bathroom delivery, leading enterprises accelerated both horizontal product category expansion and vertical service extension, reshaping the industry's development pattern.
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2006-2024 Sanitary Ceramics Output Output (Unit: 100 million pieces)
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In 2024, China's sanitary ceramics output reached 181 million pieces, a slight year-on-year decrease of 2.69%. In recent years, despite the impact of the downward real estate market, the overall output of sanitary ceramics has shown a declining trend, but the overall market demand has remained resilient, with output stabilizing between 180 million and 190 million pieces in the past three years.
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Number of Above-Scale Sanitary Ceramics Enterprises (2019-2024)
#unit-zz3Hshix7jkPtoE{padding-left:2vw;padding-right:2vw;padding-top:3vw;}
In 2024, the number of above-scale sanitary ceramics enterprises in China stood at 397, an increase of 34 compared with 2023. The operating income of enterprises increased slightly, but total profits and profit margins declined slightly, leaving the industry as a whole facing the challenge of **revenue growth without corresponding profit growth. At the same time, the number of loss-making enterprises increased, the scope of losses expanded, the amount of losses rose, and operational pressure intensified. For above-scale enterprises in the plumbing pipe and building metal decorative materials industry, their operating income increased slightly, but profitability declined. Compared with building and sanitary ceramics enterprises, the plumbing pipe and building metal decorative materials enterprises saw a narrowed scope of losses and a reduced number of loss-making enterprises, but the total loss amount increased. Both enterprise liabilities and inventory value rose.In 2024, the regional pattern of China's sanitary ceramics industry showed a significant differentiation trend, with leading regional agglomeration and structural reorganization advancing simultaneously. Relying on its mature industrial chain and industrial cluster advantages, Guangdong Province maintained a high output growth rate of over 20%, further consolidating its absolute leading position. As a representative northern sanitary ceramics production base, Hebei Province achieved an output growth rate of nearly 40%, becoming an important national growth driver. Henan Province, a traditional major production area, suffered an output decline of over 50% due to upgraded environmental protection requirements and lagging transformation, highlighting the pressure of industrial upgrading. Hubei Province saw a significant contraction in production capacity due to intensified environmental rectification, accelerating regional reshuffling. Overall, industrial resources are accelerating their concentration in leading regions with flexible policies and complete industrial chains. Higher environmental standards and intensified regional competition have forced traditional production areas to pursue green transformation, and the “Matthew Effect” in the industry has continued to strengthen.
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2006-2024 Sanitary Ceramics Export Volume (Unit: 100 million pieces)
#unit-NjnBtOIDreuC5e2{padding-left:2vw;padding-right:2vw;padding-top:3vw;}
In 2024, China's sanitary ceramics export volume reached 110 million pieces, reversing the trend with a year-on-year growth of 15.04%. The export volume accounted for over 60% of the total output, reaching a historical high, indicating an increase in the industry's dependence on foreign markets. Quarterly data showed that the export volume of sanitary ceramics in the fourth quarter of 2024 grew significantly year-on-year, which may be related to the advance shipment triggered by the reduction of export tax rebates for some non-metallic mineral products including tiles and sanitary ceramics. The average export unit price of sanitary ceramics dropped from USD 64.85 per piece to USD 46.34 per piece, hitting a 10-year low. The export value fell from USD 6.221 billion to USD 5.113 billion, a decrease of 17.80%. This change indicates that the **strategy of compensating for price declines with increased volume** maintained the total market scale, but profit margins were severely compressed. Compared with the peak in 2021, the 2024 export value has shrunk by 48.2%, and the cumulative decline in unit price has reached 48.5%, highlighting the loss of high-end markets and structural dilemmas.
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Total Export Value of Sanitary Ware Products (2019-2024) (Unit: 10,000 US dollars)
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In 2024, China's total export value of sanitary ware reached USD 15.637 billion, a year-on-year decrease of 4.69%, showing a trend of "increasing volume while decreasing price". From 2019 to 2024, export volume continued to grow, but export unit prices generally declined, leading to intensified market competition and compressed profit margins. The export volume of products such as shower enclosures and faucets increased significantly, but the high-end market was lost, and low-price competition became a major challenge. China's sanitary ware exports are mainly directed to markets such as the United States and Southeast Asia, with shower enclosures, faucets and other products concentrated in Hong Kong (China), the United States, Indonesia and other regions. Export provinces are highly concentrated in production areas such as Guangdong, Zhejiang and Fujian. In particular, Guangdong Province dominates the export of shower enclosures and faucets. In recent years, Chinese sanitary ware enterprises have shown a strong growth momentum in overseas investment, with production capacity layout focusing on emerging markets such as Southeast Asia and Africa. On one hand, this helps avoid trade risks brought by anti-dumping policies; on the other hand, it enables more efficient expansion of local markets through localized production and operation. At the same time, for mature markets in Europe and the United States, enterprises mostly adopt models such as brand acquisition or establishment of sales companies to avoid trade barriers and enhance brand premium capabilities. It is worth noting that against the background of intensified international market competition, leading global brands are accelerating merger and acquisition expansion, further promoting industry integration and forcing Chinese sanitary ware enterprises to speed up their global layout and high-end transformation.
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In 2023, global sanitary ceramics trade declined significantly under the impact of shrinking demand, with total exports reaching 3.45 million tons, a year-on-year decrease of 5.8%. Asia, as the largest export region, accounted for 67.6% of global exports, but its export volume decreased by 4.5% to 2.33 million tons. Among them, the decline in China's exports was the decisive factor for the overall decrease in Asia's exports. India's exports grew against the trend (5.5%), becoming a regional highlight. The EU's export volume decreased by 16.6% to 433,000 tons, accounting for 12.6%, with Poland, Germany and Portugal all declining by approximately 16%. The North American Free Trade Area became the only growing region, with an 18.4% increase; Mexico's exports grew by 20% to 302,000 tons, focusing on the U.S. market. Other regions such as Turkey and South America saw significant declines, while Africa remained stable. In the long run, Asia's leading position has been strengthened, with its export share rising from 51% to 67.6%, and China's contribution accounting for over 50%. The EU's share has shrunk, while emerging markets such as India and Africa have shown significant growth. The impact of geopolitics and energy costs on the restructuring of regional supply chains has become increasingly prominent.
In 2024, China's sanitary ware industry accelerated its transformation and restructuring amid multiple trends.
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#unit-dV7RCDr2nU33iqF{padding-left:2vw;padding-right:2vw;}
The “trade-in policy” drove the recovery of domestic demand, emerging as a new consumption engine and stimulating consumption vitality in the stock market. The implementation of quality classification for smart toilets and the improvement of the quality classification standard system for sanitary products continued to promote the standardized operation of the industry. Policy measures such as the mandatory CCC certification for smart toilets and the promotion catalog for elderly products also exerted a profound impact on product development and market structure, providing directions for the industry's intelligent, green, safe, and sustainable development.
#unit-I3LvFAXDUGPNFXX .ce-image_inner{justify-content:center;}#unit-I3LvFAXDUGPNFXX .ce-image_item{--svg-color:rgba(241, 71, 62,1);}#unit-I3LvFAXDUGPNFXX .ce-image{--image-effect:1;}
#unit-0EtfMVpyx3kyCOP{padding-left:2vw;padding-right:2vw;}
On the production side, industrial investment remained vigorous. Leading enterprises increased investment, accelerated expansion and upgrading, and promoted the development of intelligent manufacturing and industrial clusters. The pace of overseas expansion was comprehensively accelerated to avoid trade risks and build localized operation capabilities. The popularization of intelligent sanitary ware continued to advance, becoming a major direction of product innovation. Demand for elderly care and health services was released, and the system of elderly-friendly products gradually took shape. With the rise of the "one-stop" consumption model, the trend of cross-industry integration and competition became prominent. Centering on the whole bathroom delivery, leading enterprises accelerated both horizontal product category expansion and vertical service extension, reshaping the industry's development pattern.
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2006-2024 Sanitary Ceramics Output Output (Unit: 100 million pieces)
#unit-snHZYzx5b6o60YN{padding-left:2vw;padding-right:2vw;padding-top:3vw;}
In 2024, China's sanitary ceramics output reached 181 million pieces, a slight year-on-year decrease of 2.69%. In recent years, despite the impact of the downward real estate market, the overall output of sanitary ceramics has shown a declining trend, but the overall market demand has remained resilient, with output stabilizing between 180 million and 190 million pieces in the past three years.
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Number of Above-Scale Sanitary Ceramics Enterprises (2019-2024)
#unit-zz3Hshix7jkPtoE{padding-left:2vw;padding-right:2vw;padding-top:3vw;}
In 2024, the number of above-scale sanitary ceramics enterprises in China stood at 397, an increase of 34 compared with 2023. The operating income of enterprises increased slightly, but total profits and profit margins declined slightly, leaving the industry as a whole facing the challenge of **revenue growth without corresponding profit growth. At the same time, the number of loss-making enterprises increased, the scope of losses expanded, the amount of losses rose, and operational pressure intensified. For above-scale enterprises in the plumbing pipe and building metal decorative materials industry, their operating income increased slightly, but profitability declined. Compared with building and sanitary ceramics enterprises, the plumbing pipe and building metal decorative materials enterprises saw a narrowed scope of losses and a reduced number of loss-making enterprises, but the total loss amount increased. Both enterprise liabilities and inventory value rose.In 2024, the regional pattern of China's sanitary ceramics industry showed a significant differentiation trend, with leading regional agglomeration and structural reorganization advancing simultaneously. Relying on its mature industrial chain and industrial cluster advantages, Guangdong Province maintained a high output growth rate of over 20%, further consolidating its absolute leading position. As a representative northern sanitary ceramics production base, Hebei Province achieved an output growth rate of nearly 40%, becoming an important national growth driver. Henan Province, a traditional major production area, suffered an output decline of over 50% due to upgraded environmental protection requirements and lagging transformation, highlighting the pressure of industrial upgrading. Hubei Province saw a significant contraction in production capacity due to intensified environmental rectification, accelerating regional reshuffling. Overall, industrial resources are accelerating their concentration in leading regions with flexible policies and complete industrial chains. Higher environmental standards and intensified regional competition have forced traditional production areas to pursue green transformation, and the “Matthew Effect” in the industry has continued to strengthen.
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2006-2024 Sanitary Ceramics Export Volume (Unit: 100 million pieces)
#unit-NjnBtOIDreuC5e2{padding-left:2vw;padding-right:2vw;padding-top:3vw;}
In 2024, China's sanitary ceramics export volume reached 110 million pieces, reversing the trend with a year-on-year growth of 15.04%. The export volume accounted for over 60% of the total output, reaching a historical high, indicating an increase in the industry's dependence on foreign markets. Quarterly data showed that the export volume of sanitary ceramics in the fourth quarter of 2024 grew significantly year-on-year, which may be related to the advance shipment triggered by the reduction of export tax rebates for some non-metallic mineral products including tiles and sanitary ceramics. The average export unit price of sanitary ceramics dropped from USD 64.85 per piece to USD 46.34 per piece, hitting a 10-year low. The export value fell from USD 6.221 billion to USD 5.113 billion, a decrease of 17.80%. This change indicates that the **strategy of compensating for price declines with increased volume** maintained the total market scale, but profit margins were severely compressed. Compared with the peak in 2021, the 2024 export value has shrunk by 48.2%, and the cumulative decline in unit price has reached 48.5%, highlighting the loss of high-end markets and structural dilemmas.
#unit-qUOM5ELQvnFlGPG{padding-top:3vw;padding-left:10vw;padding-right:10vw;}#unit-qUOM5ELQvnFlGPG [ce-data-type="inner"]{flex-direction:column;}#unit-qUOM5ELQvnFlGPG .ce-video_inner{display:block;}#unit-qUOM5ELQvnFlGPG .ce-video_poster{display:block;position:relative;z-index:1;}#unit-qUOM5ELQvnFlGPG .ce-list_items{margin:-0.8vw;}#unit-qUOM5ELQvnFlGPG .ce-image_item{--svg-color:rgba(241, 71, 62,1);}#unit-qUOM5ELQvnFlGPG .ce-image{--image-effect:1;}#unit-qUOM5ELQvnFlGPG [ce-data-type="title"]{text-align:center;}#unit-qUOM5ELQvnFlGPG [ce-data-type="subtitle"]{display:none;}#unit-qUOM5ELQvnFlGPG [ce-data-type="summary"]{display:none;}#unit-qUOM5ELQvnFlGPG .ce-image_inner{justify-content:center;}@media(max-width:1199px){#unit-qUOM5ELQvnFlGPG .ce-list_items{margin:-1.5vw;}}@media(max-width:767px){#unit-qUOM5ELQvnFlGPG{padding-top:5vw;}}
Total Export Value of Sanitary Ware Products (2019-2024) (Unit: 10,000 US dollars)
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In 2024, China's total export value of sanitary ware reached USD 15.637 billion, a year-on-year decrease of 4.69%, showing a trend of "increasing volume while decreasing price". From 2019 to 2024, export volume continued to grow, but export unit prices generally declined, leading to intensified market competition and compressed profit margins. The export volume of products such as shower enclosures and faucets increased significantly, but the high-end market was lost, and low-price competition became a major challenge. China's sanitary ware exports are mainly directed to markets such as the United States and Southeast Asia, with shower enclosures, faucets and other products concentrated in Hong Kong (China), the United States, Indonesia and other regions. Export provinces are highly concentrated in production areas such as Guangdong, Zhejiang and Fujian. In particular, Guangdong Province dominates the export of shower enclosures and faucets. In recent years, Chinese sanitary ware enterprises have shown a strong growth momentum in overseas investment, with production capacity layout focusing on emerging markets such as Southeast Asia and Africa. On one hand, this helps avoid trade risks brought by anti-dumping policies; on the other hand, it enables more efficient expansion of local markets through localized production and operation. At the same time, for mature markets in Europe and the United States, enterprises mostly adopt models such as brand acquisition or establishment of sales companies to avoid trade barriers and enhance brand premium capabilities. It is worth noting that against the background of intensified international market competition, leading global brands are accelerating merger and acquisition expansion, further promoting industry integration and forcing Chinese sanitary ware enterprises to speed up their global layout and high-end transformation.
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In 2023, global sanitary ceramics trade declined significantly under the impact of shrinking demand, with total exports reaching 3.45 million tons, a year-on-year decrease of 5.8%. Asia, as the largest export region, accounted for 67.6% of global exports, but its export volume decreased by 4.5% to 2.33 million tons. Among them, the decline in China's exports was the decisive factor for the overall decrease in Asia's exports. India's exports grew against the trend (5.5%), becoming a regional highlight. The EU's export volume decreased by 16.6% to 433,000 tons, accounting for 12.6%, with Poland, Germany and Portugal all declining by approximately 16%. The North American Free Trade Area became the only growing region, with an 18.4% increase; Mexico's exports grew by 20% to 302,000 tons, focusing on the U.S. market. Other regions such as Turkey and South America saw significant declines, while Africa remained stable. In the long run, Asia's leading position has been strengthened, with its export share rising from 51% to 67.6%, and China's contribution accounting for over 50%. The EU's share has shrunk, while emerging markets such as India and Africa have shown significant growth. The impact of geopolitics and energy costs on the restructuring of regional supply chains has become increasingly prominent.
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I.What is China's National Standard for Tile Anti-Slip Ratings?
China's current applicable standard is GB/T 4100-2015 《Ceramic Tiles》. In this standard, anti-slip performance is evaluated based on two indicators: Static Friction Coefficient (COF) and Dynamic Friction Coefficient (DIN), and is classified into 5 grades:
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R9 (COF ≥ 0.5): Mild antislip, suitable for dry indoor environments (e.g., bedrooms, living rooms).
R10 (COF ≥ 0.6): Moderate anti-slip, suitable for occasionally wet and slippery areas such as kitchens and balconies.
R11 (COF ≥ 0.7): Strong anti-slip, recommended for high-frequency wet and slippery scenarios like bathrooms and restaurants.
R12 (COF ≥ 0.8): High anti-slip, used in public toilets, areas around swimming pools, etc.
R13 (COF ≥ 0.9): Ultra-high anti-slip, applicable to extreme environments such as ramps and industrial workshops.
Professional data source: Appendix M of GB/T 4100-2015 issued by 《the State Administration for Market Regulation of China》. The testing methods include the inclined platform method (EN 13036-4) and the pendulum test method (DIN 51130). A higher numerical value indicates stronger anti-slip performance.
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II. How to Select Anti-Slip Ratings Based on Scenarios?
1. Residential Scenarios For bathroom and kitchen floors, an anti-slip rating of **R11 or above** is recommended, especially for households with the elderly or children. - For living rooms and bedrooms, R9-R10 is a suitable choice, balancing safety and aesthetics. 2. Public Scenarios Shopping malls, hospital corridors require an anti-slip rating of **R12 or above** to avoid slip risks in crowded areas. - Outdoor steps and ramps **mandatorily require R13**, in compliance with the "Technical Specification for Anti-slip of Building Flooring Engineering" (JGJ/T 331-2014).
III.Comparison of Differences Between International Standards and China's StandardsEurope and the United States commonly adopt standards such as ASTM C1028 (U.S.) and DIN 51130 (Germany). The main differences are as follows:
Testing Methods:In the U.S., a dry/wet COF ≥ 0.6 is regarded as the safety threshold; in Germany, classification is based on ramp angles (e.g., Grade A corresponds to a 9°-10° incline).
Rating Labeling:
China directly labels with R-values; some European countries use the "ABC" classification (e.g., anti-slip Grade B ≈ R11).
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IV. 3 Practical Tips to Avoid Mistakes When Purchasing Anti-Slip Tiles 1. Check the Test Report: Request the merchant to provide anti-slip coefficient test data certified by CMA (China Inspection Body and Laboratory Mandatory Approval). 2. On-Site Verification: Pour water on the tile surface on-site, then rub it with shoe soles to check for obvious resistance. 3. Focus on Surface Technology: Prioritize tiles with matte finish, concave-convex texture, or anti-slip glaze treatment. Additional Reminder: Anti-slip performance will deteriorate due to wear and tear during use. It is recommended to regularly clean oil stains and avoid waxing the tiles. During project acceptance, re-testing can be conducted in accordance with the "Standard for Testing Bond Strength of Facing Bricks in Building Engineering" (JGJ 110-2017).
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In 2024, China's architectural ceramics industry accelerated its transformation amid policy-driven changes and market restructuring, showing a multi-dimensional reform trend. With the continuous strengthening of the "dual-carbon" policy, documents such as 《Benchmark Energy Efficiency Levels in Key Industrial Sectors》 clearly required the phasing out of inefficient production capacity by the end of 2025, forcing the industry to focus on green production and smart manufacturing. The implementation of carbon trading policies further promoted the green restructuring of the industrial chain, with clean energy replacement and energy-saving transformation of kilns becoming the core directions of technological upgrading.
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Meanwhile, the structural adjustment of the real estate market spawned new opportunities: the surge in demand for renovation of existing housing drove the rise of the old housing renovation market, pushing the industry toward personalization and service-oriented development. Niche segments such as integrated bathroom solutions and elderly-friendly products grew rapidly. The trend of consumption grading reshaped the market pattern, with high-end customization and cost-effective routes developing in parallel. Leading enterprises accelerated market concentration relying on advantages in brand, technology, and cost, while mid-tier enterprises faced squeezed living space, intensifying the industry's polarization. The integrated decoration model emerged prominently; cross-industry competition forced enterprises to transform from single-product suppliers to spatial solution service providers, making customized and integrated development a new competitive high ground. In terms of product innovation, demand for healthy products such as smart toilets and anti-slip, antibacterial functional tiles climbed, and the silver economy drove elderly-friendly renovation to become a new growth driver.
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Amid these multiple changes, the industry is shifting from scale expansion to quality and efficiency improvement, exploring a new path of high-quality development driven by policies, market, and technology.
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Ceramic Tile Output from 2006 to 2024 Output (Unit：100 million square meters)
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In 2024, China's sanitary ceramics output reached 181 million pieces, a slight year-on-year decrease of 2.69%. In recent years, despite the impact of the downward real estate market, the overall output of sanitary ceramics has shown a declining trend, but the overall market demand has remained resilient, with output stabilizing between 180 million and 190 million pieces in the past three years.
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Number of Above-Scale Architectural Ceramics Enterprises from 2019 to 2024
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In 2024, enterprises' operating income, total profits, and profit margins all declined—with operating income falling more sharply, while the decline in profit margins narrowed. Different from the differentiated performance of enterprises in 2023, the industry's operating trend was generally weak in 2024: the number of loss-making enterprises increased, the scope of corporate losses expanded, and the amount of losses rose. At the same time, inventory value decreased and corporate liabilities were reduced, indicating that enterprises tended to adopt more prudent operating strategies in the context of a downward market. Currently, China's architectural ceramics industry faces two coexisting problems: unbalanced regional development across production areas and widespread overcapacity. The operation of production areas showed obvious differentiation, with some maintaining relative stability. Among traditional major production areas, the output of Guangdong, Jiangxi, and Shandong provinces dropped by nearly or more than double digits. Export disruptions had a significant impact on the operation of Guangdong's production area, while Jiangxi's output decline was mainly affected by the return or transfer of orders to other production areas. The operation of production areas in Fujian and Guangxi remained stable, with output basically the same as in 2023. Although emerging production areas such as Heilongjiang and Anhui saw significant growth rates, their low output bases limited their impact on national output. Overall, the kiln operation rate and capacity utilization rate of southern production areas were better than those of northern areas. The main factors contributing to this differentiation are market demand support, differences in energy costs, and the environmental protection policy environment.
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Ceramic Tile Export Volume from 2006 to 2024 Export Volume (Unit:100 million square meters)
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In 2024, China's ceramic tile exports showed the phased characteristics of "stable volume, falling prices, and structural pressure." The export volume remained at 600 million square meters, a slight decrease of 2.86% compared with 618 million square meters in 2023, staying within the recent fluctuation range (580-620 million square meters). The average export unit price fell from USD 7.86 per square meter to USD 5.40 per square meter, causing the export value to drop from USD 4.856 billion to USD 3.241 billion, a year-on-year decrease of 33.26%—the lowest in nearly eight years. This reflects the price competition dilemma faced by export products in the international market. On one hand, infrastructure demand in emerging markets such as Southeast Asia and the Middle East supported stable export volume, but the expanding proportion of mid-to-low-end products led to price declines. On the other hand, trade protectionism implemented by many countries forced enterprises to cut prices to maintain market share, hindering the process of high-end export.
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2024 Ceramic Tile Export Destinations
Philippines: 14%, Indonesia: 10%, South Korea: 10%, Peru: 9%, Thailand: 7%, Australia: 5%, Cambodia: 4%, Vietnam: 3%, Malaysia: 3%, Chile: 2%, Others: 33%
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In 2024, the total export volume of China's ceramic tiles to the top 10 destination countries/regions reached 402 million square meters, accounting for 66.92% of the total export volume—with concentration increasing by approximately 2 percentage points compared with 2023. The Philippines, Indonesia, and South Korea remained the top three for three consecutive years, still serving as core markets. It is worth noting that in October 2024, Indonesia began imposing anti-dumping duties of approximately RMB 6.06 to RMB 42.63 per square meter on Chinese tile exports, which will severely impact exports to the Indonesian market.
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附件三：why choose us1200X603
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In recent years, with the rise of global trade protectionism, many countries have frequently initiated anti-dumping investigations and imposed high tariffs on Chinese ceramic tile products, putting China's tile exports under severe challenges. To avoid trade barriers and reduce operational risks, ceramic enterprises have accelerated the transfer of production capacity overseas, investing in building factories in Africa, Southeast Asia, the Middle East, and other regions to achieve localized production. According to incomplete statistics, the total annual production capacity of overseas Chinese-funded ceramic tile factories has now reached approximately 400 million square meters, and their products have formed competitive advantages in the international market due to high cost-effectiveness. This strategic transformation not only allows enterprises to be closer to consumer markets and leverage local cost advantages but also drives the overseas expansion of supporting industrial chains such as ceramic equipment and color glazes, gradually forming a pattern of coordinated overseas development of the industrial chain. However, while expanding overseas production capacity, upstream raw material products such as color glazes have seen increasingly fierce price competition due to intensified market rivalry.
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From a global perspective, in 2023, the major ceramic tile-producing countries were China, India, Brazil, Iran, Indonesia, Egypt, Vietnam, Spain, Italy, and Turkey—essentially the same list as in 2022. Except for India and Egypt, the output of other major producers declined to varying degrees compared with 2022. The top 10 countries in terms of export volume were China, India, Spain, Italy, Iran, Brazil, Turkey, Ghana, Poland, and Mexico. Compared with the pre-pandemic period, the export scales of traditional major exporters such as China, Spain, and Italy have contracted, while India, Iran, and Ghana have shown strong export growth momentum. In 2023, China's annual per capita consumption of ceramic tiles was 4 square meters, which is still at a high level compared with 1-3 square meters per capita per year in developed countries.
In 2024, China's architectural ceramics industry accelerated its transformation amid policy-driven changes and market restructuring, showing a multi-dimensional reform trend. With the continuous strengthening of the "dual-carbon" policy, documents such as 《Benchmark Energy Efficiency Levels in Key Industrial Sectors》 clearly required the phasing out of inefficient production capacity by the end of 2025, forcing the industry to focus on green production and smart manufacturing. The implementation of carbon trading policies further promoted the green restructuring of the industrial chain, with clean energy replacement and energy-saving transformation of kilns becoming the core directions of technological upgrading.
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Meanwhile, the structural adjustment of the real estate market spawned new opportunities: the surge in demand for renovation of existing housing drove the rise of the old housing renovation market, pushing the industry toward personalization and service-oriented development. Niche segments such as integrated bathroom solutions and elderly-friendly products grew rapidly. The trend of consumption grading reshaped the market pattern, with high-end customization and cost-effective routes developing in parallel. Leading enterprises accelerated market concentration relying on advantages in brand, technology, and cost, while mid-tier enterprises faced squeezed living space, intensifying the industry's polarization. The integrated decoration model emerged prominently; cross-industry competition forced enterprises to transform from single-product suppliers to spatial solution service providers, making customized and integrated development a new competitive high ground. In terms of product innovation, demand for healthy products such as smart toilets and anti-slip, antibacterial functional tiles climbed, and the silver economy drove elderly-friendly renovation to become a new growth driver.
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Amid these multiple changes, the industry is shifting from scale expansion to quality and efficiency improvement, exploring a new path of high-quality development driven by policies, market, and technology.
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Ceramic Tile Output from 2006 to 2024 Output (Unit：100 million square meters)
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In 2024, China's sanitary ceramics output reached 181 million pieces, a slight year-on-year decrease of 2.69%. In recent years, despite the impact of the downward real estate market, the overall output of sanitary ceramics has shown a declining trend, but the overall market demand has remained resilient, with output stabilizing between 180 million and 190 million pieces in the past three years.
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Number of Above-Scale Architectural Ceramics Enterprises from 2019 to 2024
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In 2024, enterprises' operating income, total profits, and profit margins all declined—with operating income falling more sharply, while the decline in profit margins narrowed. Different from the differentiated performance of enterprises in 2023, the industry's operating trend was generally weak in 2024: the number of loss-making enterprises increased, the scope of corporate losses expanded, and the amount of losses rose. At the same time, inventory value decreased and corporate liabilities were reduced, indicating that enterprises tended to adopt more prudent operating strategies in the context of a downward market. Currently, China's architectural ceramics industry faces two coexisting problems: unbalanced regional development across production areas and widespread overcapacity. The operation of production areas showed obvious differentiation, with some maintaining relative stability. Among traditional major production areas, the output of Guangdong, Jiangxi, and Shandong provinces dropped by nearly or more than double digits. Export disruptions had a significant impact on the operation of Guangdong's production area, while Jiangxi's output decline was mainly affected by the return or transfer of orders to other production areas. The operation of production areas in Fujian and Guangxi remained stable, with output basically the same as in 2023. Although emerging production areas such as Heilongjiang and Anhui saw significant growth rates, their low output bases limited their impact on national output. Overall, the kiln operation rate and capacity utilization rate of southern production areas were better than those of northern areas. The main factors contributing to this differentiation are market demand support, differences in energy costs, and the environmental protection policy environment.
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Ceramic Tile Export Volume from 2006 to 2024 Export Volume (Unit:100 million square meters)
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In 2024, China's ceramic tile exports showed the phased characteristics of "stable volume, falling prices, and structural pressure." The export volume remained at 600 million square meters, a slight decrease of 2.86% compared with 618 million square meters in 2023, staying within the recent fluctuation range (580-620 million square meters). The average export unit price fell from USD 7.86 per square meter to USD 5.40 per square meter, causing the export value to drop from USD 4.856 billion to USD 3.241 billion, a year-on-year decrease of 33.26%—the lowest in nearly eight years. This reflects the price competition dilemma faced by export products in the international market. On one hand, infrastructure demand in emerging markets such as Southeast Asia and the Middle East supported stable export volume, but the expanding proportion of mid-to-low-end products led to price declines. On the other hand, trade protectionism implemented by many countries forced enterprises to cut prices to maintain market share, hindering the process of high-end export.
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2024 Ceramic Tile Export Destinations
Philippines: 14%, Indonesia: 10%, South Korea: 10%, Peru: 9%, Thailand: 7%, Australia: 5%, Cambodia: 4%, Vietnam: 3%, Malaysia: 3%, Chile: 2%, Others: 33%
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In 2024, the total export volume of China's ceramic tiles to the top 10 destination countries/regions reached 402 million square meters, accounting for 66.92% of the total export volume—with concentration increasing by approximately 2 percentage points compared with 2023. The Philippines, Indonesia, and South Korea remained the top three for three consecutive years, still serving as core markets. It is worth noting that in October 2024, Indonesia began imposing anti-dumping duties of approximately RMB 6.06 to RMB 42.63 per square meter on Chinese tile exports, which will severely impact exports to the Indonesian market.
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附件三：why choose us1200X603
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In recent years, with the rise of global trade protectionism, many countries have frequently initiated anti-dumping investigations and imposed high tariffs on Chinese ceramic tile products, putting China's tile exports under severe challenges. To avoid trade barriers and reduce operational risks, ceramic enterprises have accelerated the transfer of production capacity overseas, investing in building factories in Africa, Southeast Asia, the Middle East, and other regions to achieve localized production. According to incomplete statistics, the total annual production capacity of overseas Chinese-funded ceramic tile factories has now reached approximately 400 million square meters, and their products have formed competitive advantages in the international market due to high cost-effectiveness. This strategic transformation not only allows enterprises to be closer to consumer markets and leverage local cost advantages but also drives the overseas expansion of supporting industrial chains such as ceramic equipment and color glazes, gradually forming a pattern of coordinated overseas development of the industrial chain. However, while expanding overseas production capacity, upstream raw material products such as color glazes have seen increasingly fierce price competition due to intensified market rivalry.
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From a global perspective, in 2023, the major ceramic tile-producing countries were China, India, Brazil, Iran, Indonesia, Egypt, Vietnam, Spain, Italy, and Turkey—essentially the same list as in 2022. Except for India and Egypt, the output of other major producers declined to varying degrees compared with 2022. The top 10 countries in terms of export volume were China, India, Spain, Italy, Iran, Brazil, Turkey, Ghana, Poland, and Mexico. Compared with the pre-pandemic period, the export scales of traditional major exporters such as China, Spain, and Italy have contracted, while India, Iran, and Ghana have shown strong export growth momentum. In 2023, China's annual per capita consumption of ceramic tiles was 4 square meters, which is still at a high level compared with 1-3 square meters per capita per year in developed countries.
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As a core building material for decoration, timely and standardized inspection of tiles upon delivery can prevent issues such as color differences and breakages during subsequent tiling, thereby reducing rework costs. The following is a complete inspection process covering "Preparation - Verification - Inspection - Handling", applicable to scenarios like home decoration and engineering procurement.
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I.Before Inspection: Complete 3 Preparations to Avoid Omissions
1.Verify order information and clarify acceptance criteria Retrieve the delivery order prepared by A-diffusion in advance, and confirm the tile model, specification, batch number, quantity, and material.
2.Check the delivery environment to ensure safe operation When the tiles arrive, first confirm whether the unloading location is flat and dry (to prevent the packaging from getting damp and thus contaminating the tiles), and there are no sharp debris around (to avoid scratching the tiles during handling). If handling is required in a multi-story building, confirm whether the elevator/stairwell size can accommodate the tile packaging (especially for large-sized tiles, to prevent collision and breakage during handling).
3.Prepare inspection tools to improve efficiency Prepare basic tools: a tape measure (for verifying dimensions), gloves (to prevent hand sweat from contaminating the tiles), a flashlight (for checking surface defects), a straightedge (for measuring flatness, optional), and a dry cloth (for wiping dust off the tile surface). If the purchase quantity is large, prepare paper and pen to record the location and quantity of defective tiles for subsequent verification.
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II.During Inspection: 4 Core Inspection Steps to Cover Key Issues
1.Step 1: Verify quantity and packaging - First check "whether there is a shortage or damage"Quantity counting: Verify the total number of boxes according to the packaging specifications, then randomly select 3-5 boxes to open and check the number of tiles per box. For accessories such as waistline tiles and decorative tiles, count them separately to ensure the quantity matches the order. - Packaging inspection: Check whether the tile packaging is intact and free from obvious extrusion deformation or damage. If the packaging is damaged, focus on checking whether the internal tiles have corner collisions or glaze scratches.
2.Step 2: Inspect appearance quality - Focus on preventing "color differences and defects"Color difference inspection: Take one tile of the same specification from different packaging boxes, lay them flat for comparison under natural light (avoid direct light to prevent visual errors), and observe whether the surface color and texture of the tiles are consistent. For patterned tiles, check whether the pattern splicing is coherent without obvious misalignment or uneven color depth. Surface defect inspection: Use a flashlight to irradiate the tile surface at an angle of 45° (defects are more likely to be visible at this angle) and check for the following problems: ① Glaze issues: Pinholes (small holes with a diameter > 0.5mm), spots (foreign-color impurities), scratches (obvious marks with a length > 2mm), and glaze peeling (local areas where the glaze is missing and the blank is exposed). ② Corner issues: Chipped corners (gaps caused by corner collisions), edge chipping (cracks in the glaze at the edges), and deformation (irregular corners with uneven gaps when laid flat). Note: Minor "pinholes (diameter < 0.3mm) and small scratches (length < 1mm)" that do not affect the overall appearance can be negotiated with the merchant for a price reduction or treated as wear and tear. Tiles with severe defects should be directly marked as "defective tiles".
3.Step 3: Inspect dimensions and flatness - Avoid "uneven gaps and warping" during tilingDimensional deviation inspection: Use a tape measure to measure the length, width, and thickness of the tiles (e.g., for tiles marked 800×800mm, the actual dimensional error should be ≤ ±0.5mm, and the thickness error should be ≤ ±0.3mm). Randomly select 5-10 tiles for measurement. If the error exceeds the range, it will lead to uneven gap widths during tiling, affecting the appearance. Flatness inspection: Fit two tiles of the same specification face to face (glaze surfaces facing each other) and observe whether the gap is uniform. Alternatively, place a 2-meter-long straightedge on the tile surface and measure the maximum gap between the straightedge and the tile (which should be ≤ 0.2mm). If the gap is too large, the tiles are prone to warping and hollowing after tiling.
4.Step 4: Randomly inspect material and performance - Ensure "durability and scenario adaptability"Water absorption test (for glazed tiles, antique tiles, etc.): Take one tile, drop 1-2 drops of clean water on the back, and observe the water absorption speed. Tiles used in bathrooms and kitchens require a water absorption rate of ≤ 0.5% (full-body tiles, vitrified tiles) or ≤ 3% (glazed tiles). If the water is completely absorbed within 1 minute (indicating fast water absorption), it means the tile has low density and is prone to staining and mold growth. Hardness test (to avoid "brittle tiles"): Gently scratch the non-glazed surface of the tile with a key or the back of a utility knife (to avoid damaging the glaze). If obvious scratches appear, it indicates that the tile has insufficient hardness and is prone to wear during subsequent use. High-quality tiles will have no scratches or only slight marks that can be wiped off. Anti-slip inspection (for bathroom and balcony tiles): If anti-slip tiles are purchased, sprinkle a small amount of water on the tile surface and step on it to test the friction. If it is obviously slippery, confirm whether it is the "anti-slip tile" model to avoid potential safety hazards during subsequent use.
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验货
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I. After Inspection: Handle 2 Situations and Clarify Responsibilities
1. No problems or minor problems: Confirm receipt and store properly
If there are only a few minor defects that do not affect use, you can communicate with the sales manager and then confirm receipt. Qualified tiles should be stored in a standardized manner: - Stack them by specification and batch (height ≤ 1.5 meters to prevent the bottom tiles from being crushed and damaged). - Keep them away from water sources and fire sources (to prevent moisture absorption and thermal deformation). - Cover the surface with a dust-proof cloth to avoid dust accumulation (especially for white tiles, as dust can easily seep into the gaps).
2. Severe problems (high breakage rate, inconsistent dimensions, quality issues)
If quality problems are found, take photos and videos immediately after receipt (recording the packaging box number, details of defective tiles, and total quantity), and contact your dedicated sales manager for further solutions.
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附件三：why choose us1200X603 (2)
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IV. Choose a Reliable Supplier for Worry-Free After-Sales Service Throughout the entire process of tile procurement and inspection, in addition to standardizing inspections to protect your own rights and interests, choosing a supplier with a sound after-sales system can further ensure "no worries" during subsequent decoration and use.
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附件四：帝福鑫 办公楼
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As a professional supplier with nearly 20 years of experience in the ceramic field, A-diffusion has always placed customer after-sales experience at the core. Whether customers find tile breakage, wrong delivery, color difference, or other problems during the inspection process, or encounter adaptation issues during subsequent use, they only need to contact the A-diffusion after-sales team in a timely manner. The staff will respond quickly within 24 hours and promptly coordinate for replacement, return, or provide professional technical guidance through an efficient process of "photo/video verification - accurate problem positioning - customized solutions", without evasion or delay. From pre-sales product consultation and specification recommendation, to in-sales logistics tracking and inspection assistance, and then to post-sales problem resolution, A-diffusion has always aimed at "customer satisfaction" and used professional, timely, and considerate services to escort every customer's ceramic procurement. This ensures that customers can not only purchase high-quality tiles that meet expectations but also enjoy a worry-free service experience throughout the process.
As a core building material for decoration, timely and standardized inspection of tiles upon delivery can prevent issues such as color differences and breakages during subsequent tiling, thereby reducing rework costs. The following is a complete inspection process covering "Preparation - Verification - Inspection - Handling", applicable to scenarios like home decoration and engineering procurement.
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I.Before Inspection: Complete 3 Preparations to Avoid Omissions
1.Verify order information and clarify acceptance criteria Retrieve the delivery order prepared by A-diffusion in advance, and confirm the tile model, specification, batch number, quantity, and material.
2.Check the delivery environment to ensure safe operation When the tiles arrive, first confirm whether the unloading location is flat and dry (to prevent the packaging from getting damp and thus contaminating the tiles), and there are no sharp debris around (to avoid scratching the tiles during handling). If handling is required in a multi-story building, confirm whether the elevator/stairwell size can accommodate the tile packaging (especially for large-sized tiles, to prevent collision and breakage during handling).
3.Prepare inspection tools to improve efficiency Prepare basic tools: a tape measure (for verifying dimensions), gloves (to prevent hand sweat from contaminating the tiles), a flashlight (for checking surface defects), a straightedge (for measuring flatness, optional), and a dry cloth (for wiping dust off the tile surface). If the purchase quantity is large, prepare paper and pen to record the location and quantity of defective tiles for subsequent verification.
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II.During Inspection: 4 Core Inspection Steps to Cover Key Issues
1.Step 1: Verify quantity and packaging - First check "whether there is a shortage or damage"Quantity counting: Verify the total number of boxes according to the packaging specifications, then randomly select 3-5 boxes to open and check the number of tiles per box. For accessories such as waistline tiles and decorative tiles, count them separately to ensure the quantity matches the order. - Packaging inspection: Check whether the tile packaging is intact and free from obvious extrusion deformation or damage. If the packaging is damaged, focus on checking whether the internal tiles have corner collisions or glaze scratches.
2.Step 2: Inspect appearance quality - Focus on preventing "color differences and defects"Color difference inspection: Take one tile of the same specification from different packaging boxes, lay them flat for comparison under natural light (avoid direct light to prevent visual errors), and observe whether the surface color and texture of the tiles are consistent. For patterned tiles, check whether the pattern splicing is coherent without obvious misalignment or uneven color depth. Surface defect inspection: Use a flashlight to irradiate the tile surface at an angle of 45° (defects are more likely to be visible at this angle) and check for the following problems: ① Glaze issues: Pinholes (small holes with a diameter > 0.5mm), spots (foreign-color impurities), scratches (obvious marks with a length > 2mm), and glaze peeling (local areas where the glaze is missing and the blank is exposed). ② Corner issues: Chipped corners (gaps caused by corner collisions), edge chipping (cracks in the glaze at the edges), and deformation (irregular corners with uneven gaps when laid flat). Note: Minor "pinholes (diameter < 0.3mm) and small scratches (length < 1mm)" that do not affect the overall appearance can be negotiated with the merchant for a price reduction or treated as wear and tear. Tiles with severe defects should be directly marked as "defective tiles".
3.Step 3: Inspect dimensions and flatness - Avoid "uneven gaps and warping" during tilingDimensional deviation inspection: Use a tape measure to measure the length, width, and thickness of the tiles (e.g., for tiles marked 800×800mm, the actual dimensional error should be ≤ ±0.5mm, and the thickness error should be ≤ ±0.3mm). Randomly select 5-10 tiles for measurement. If the error exceeds the range, it will lead to uneven gap widths during tiling, affecting the appearance. Flatness inspection: Fit two tiles of the same specification face to face (glaze surfaces facing each other) and observe whether the gap is uniform. Alternatively, place a 2-meter-long straightedge on the tile surface and measure the maximum gap between the straightedge and the tile (which should be ≤ 0.2mm). If the gap is too large, the tiles are prone to warping and hollowing after tiling.
4.Step 4: Randomly inspect material and performance - Ensure "durability and scenario adaptability"Water absorption test (for glazed tiles, antique tiles, etc.): Take one tile, drop 1-2 drops of clean water on the back, and observe the water absorption speed. Tiles used in bathrooms and kitchens require a water absorption rate of ≤ 0.5% (full-body tiles, vitrified tiles) or ≤ 3% (glazed tiles). If the water is completely absorbed within 1 minute (indicating fast water absorption), it means the tile has low density and is prone to staining and mold growth. Hardness test (to avoid "brittle tiles"): Gently scratch the non-glazed surface of the tile with a key or the back of a utility knife (to avoid damaging the glaze). If obvious scratches appear, it indicates that the tile has insufficient hardness and is prone to wear during subsequent use. High-quality tiles will have no scratches or only slight marks that can be wiped off. Anti-slip inspection (for bathroom and balcony tiles): If anti-slip tiles are purchased, sprinkle a small amount of water on the tile surface and step on it to test the friction. If it is obviously slippery, confirm whether it is the "anti-slip tile" model to avoid potential safety hazards during subsequent use.
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验货
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I. After Inspection: Handle 2 Situations and Clarify Responsibilities
1. No problems or minor problems: Confirm receipt and store properly
If there are only a few minor defects that do not affect use, you can communicate with the sales manager and then confirm receipt. Qualified tiles should be stored in a standardized manner: - Stack them by specification and batch (height ≤ 1.5 meters to prevent the bottom tiles from being crushed and damaged). - Keep them away from water sources and fire sources (to prevent moisture absorption and thermal deformation). - Cover the surface with a dust-proof cloth to avoid dust accumulation (especially for white tiles, as dust can easily seep into the gaps).
2. Severe problems (high breakage rate, inconsistent dimensions, quality issues)
If quality problems are found, take photos and videos immediately after receipt (recording the packaging box number, details of defective tiles, and total quantity), and contact your dedicated sales manager for further solutions.
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附件三：why choose us1200X603 (2)
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IV. Choose a Reliable Supplier for Worry-Free After-Sales Service Throughout the entire process of tile procurement and inspection, in addition to standardizing inspections to protect your own rights and interests, choosing a supplier with a sound after-sales system can further ensure "no worries" during subsequent decoration and use.
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附件四：帝福鑫 办公楼
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As a professional supplier with nearly 20 years of experience in the ceramic field, A-diffusion has always placed customer after-sales experience at the core. Whether customers find tile breakage, wrong delivery, color difference, or other problems during the inspection process, or encounter adaptation issues during subsequent use, they only need to contact the A-diffusion after-sales team in a timely manner. The staff will respond quickly within 24 hours and promptly coordinate for replacement, return, or provide professional technical guidance through an efficient process of "photo/video verification - accurate problem positioning - customized solutions", without evasion or delay. From pre-sales product consultation and specification recommendation, to in-sales logistics tracking and inspection assistance, and then to post-sales problem resolution, A-diffusion has always aimed at "customer satisfaction" and used professional, timely, and considerate services to escort every customer's ceramic procurement. This ensures that customers can not only purchase high-quality tiles that meet expectations but also enjoy a worry-free service experience throughout the process.
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ACIMAC research Dept/MECS anticipates to Ceramic World Review the key figures of the 13th edition of the annual report “World production and consumption of ceramic tiles”. In 2024 world tile production and consumption fell by 6.2% and 6.8% respectively. World tile import-export flows also saw a decrease, down 2.5% on 2023.
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The 13th edition of the study “World production and consumption of ceramic tiles” produced by MECS / Acimac Research Centre is due to be published in October. The study – previewed in Ceramic World Review No. 163 – runs to almost 300 pages of charts, tables and commentary, and examines in detail the ten-year trend to 2024 for the industry, the market, per capita consumption and import-export flows, both by macro-region and for the 76 largest tile producing, consuming, exporting and importing countries.
For each country there is also an in-depth breakdown of import and export volumes by product type: porcelain stoneware, single-fired and double-fired tiles, and other materials.
As in previous years, the study will be accompanied by the publication of the volume entitled “Ceramic Tile Market Forecast Analysis 2025-2029”, which provides an updated five-year forecast for the global ceramic tile market.
Global tile production fell below 15 billion sqmOverall, the global ceramic industry and market continued to experience a downturn in 2024, following the negative trends observed in 2022-2023. The persistent economic slowdown and international geopolitical tensions further cooled global tile demand and resulted in another contraction in worldwide production and trade volumes, with percentage declines slightly worse than in 2023.
World tile production fell to 14,950 million sqm in 2024, 6.2% down on the 15,937 million sqm in 2023. Although almost all regions experienced a decline in production, the vast majority of the 987 million sqm contraction occurred in Asia and North Africa.
Asia’s output fell 6.5%, from 11.6 to 10.9 billion sqm, equivalent to 72.8% of global production. China saw a contraction of 820 million sqm, partially offset by a recovery of more than 100 million sqm in Vietnam. Europe produced 1,615 million sqm (10.9% of the world total).
span>Thanks to a rebound in Spain, the European Union posted a modest 1.4% growth in output (from 1,039 to 1,054 million sqm), still far from offsetting the 18% contraction of 2023.
Production in non-EU Europe dropped to 561 million sqm (-8.8%), largely due to a lower output in Turkey.
Production in the American continent also fell, dropping to 1,428 million sqm. North America saw a decline in output from 349 to 328 million sqm (-6%), while production in Central and South America slipped to 1,100 million sqm, a decrease of 2.1%.
Finally, production in Africa saw its first contraction after more than a decade of growth, dropping from 1,178 to 1,025 million sqm (-13%). This was attributable to the sharp decline in Egypt and, to a lesser extent, in Algeria, while output in the Sub-Saharan area maintained 2023 levels.
The international trade decreased to 2.67 billion sqm
In 2024, world exports also fell for the third consecutive year with a decline of 2.5% (essentially repeating the -2.4% of 2023).
A total of 2,674 million sqm of ceramic tiles were exported worldwide, 69 million sqm less than the previous year. This drop is almost entirely attributable to Asia (down from 1,539 to 1,472 million sqm; -4.3%), which in effect means China and India.
By contrast, exports from other areas remained substantially unchanged. Exports from the European Union dropped from 770 to 768 million sqm (-0.2%); Central and South America from 138 to 132 million sqm (-4.2%); North America from 43 to 39 million sqm (-10.8%); and Africa from 121 to 111 million sqm (-7.9%).
One positive exception was the recovery in exports from non-EU Europe (from 132 to 151 million sqm; +14.7%), driven by the strong performance of Turkey.
#unit-I3LvFAXDUGPNFXX .ce-image_inner{justify-content:center;}#unit-I3LvFAXDUGPNFXX .ce-image_item{--svg-color:rgba(241, 71, 62,1);}#unit-I3LvFAXDUGPNFXX .ce-image{--image-effect:1;}
ACIMAC research Dept/MECS anticipates to Ceramic World Review the key figures of the 13th edition of the annual report “World production and consumption of ceramic tiles”. In 2024 world tile production and consumption fell by 6.2% and 6.8% respectively. World tile import-export flows also saw a decrease, down 2.5% on 2023.
#unit-dV7RCDr2nU33iqF{padding-left:2vw;padding-right:2vw;}
The 13th edition of the study “World production and consumption of ceramic tiles” produced by MECS / Acimac Research Centre is due to be published in October. The study – previewed in Ceramic World Review No. 163 – runs to almost 300 pages of charts, tables and commentary, and examines in detail the ten-year trend to 2024 for the industry, the market, per capita consumption and import-export flows, both by macro-region and for the 76 largest tile producing, consuming, exporting and importing countries.
For each country there is also an in-depth breakdown of import and export volumes by product type: porcelain stoneware, single-fired and double-fired tiles, and other materials.
As in previous years, the study will be accompanied by the publication of the volume entitled “Ceramic Tile Market Forecast Analysis 2025-2029”, which provides an updated five-year forecast for the global ceramic tile market.
Global tile production fell below 15 billion sqmOverall, the global ceramic industry and market continued to experience a downturn in 2024, following the negative trends observed in 2022-2023. The persistent economic slowdown and international geopolitical tensions further cooled global tile demand and resulted in another contraction in worldwide production and trade volumes, with percentage declines slightly worse than in 2023.
World tile production fell to 14,950 million sqm in 2024, 6.2% down on the 15,937 million sqm in 2023. Although almost all regions experienced a decline in production, the vast majority of the 987 million sqm contraction occurred in Asia and North Africa.
Asia’s output fell 6.5%, from 11.6 to 10.9 billion sqm, equivalent to 72.8% of global production. China saw a contraction of 820 million sqm, partially offset by a recovery of more than 100 million sqm in Vietnam. Europe produced 1,615 million sqm (10.9% of the world total).
span>Thanks to a rebound in Spain, the European Union posted a modest 1.4% growth in output (from 1,039 to 1,054 million sqm), still far from offsetting the 18% contraction of 2023.
Production in non-EU Europe dropped to 561 million sqm (-8.8%), largely due to a lower output in Turkey.
Production in the American continent also fell, dropping to 1,428 million sqm. North America saw a decline in output from 349 to 328 million sqm (-6%), while production in Central and South America slipped to 1,100 million sqm, a decrease of 2.1%.
Finally, production in Africa saw its first contraction after more than a decade of growth, dropping from 1,178 to 1,025 million sqm (-13%). This was attributable to the sharp decline in Egypt and, to a lesser extent, in Algeria, while output in the Sub-Saharan area maintained 2023 levels.
The international trade decreased to 2.67 billion sqm
In 2024, world exports also fell for the third consecutive year with a decline of 2.5% (essentially repeating the -2.4% of 2023).
A total of 2,674 million sqm of ceramic tiles were exported worldwide, 69 million sqm less than the previous year. This drop is almost entirely attributable to Asia (down from 1,539 to 1,472 million sqm; -4.3%), which in effect means China and India.
By contrast, exports from other areas remained substantially unchanged. Exports from the European Union dropped from 770 to 768 million sqm (-0.2%); Central and South America from 138 to 132 million sqm (-4.2%); North America from 43 to 39 million sqm (-10.8%); and Africa from 121 to 111 million sqm (-7.9%).
One positive exception was the recovery in exports from non-EU Europe (from 132 to 151 million sqm; +14.7%), driven by the strong performance of Turkey.
#unit-I3LvFAXDUGPNFXX .ce-image_inner{justify-content:center;}#unit-I3LvFAXDUGPNFXX .ce-image_item{--svg-color:rgba(241, 71, 62,1);}#unit-I3LvFAXDUGPNFXX .ce-image{--image-effect:1;}
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A-diffusion's business initially started with ceramic tiles. In accordance with the diverse demands of customers, the product varieties have been continuously expanded to include mosaics, bathroom products, and other architectural decoration materials.
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