About the team
Introduction of Mr. Li Jianfeng (Frank Li)
● Mr. Li Jianfeng, with the English name Frank Li, was a former colleague of Ada Zhao at Honor Group. In 2024, they partnered again to jointly run a company. Frank Li is a senior management elite with profound professional expertise and rich practical experience in multiple fields such as home appliances, building materials, and sanitary ware. With his outstanding leadership, keen market insight, and efficient team management skills, he has achieved a series of remarkable accomplishments throughout his glorious career. He has driven rapid sales growth for the companies he served, significantly enhancing their market influence and brand competitiveness. Mr. Li Jianfeng served as the General Manager of the Domestic Marketing Center of Huida Sanitary Ware for three years. He was fully responsible for formulating and implementing the marketing strategies for Huida Sanitary Ware in the domestic market. He successfully led the team to expand the market share, greatly increasing the brand's popularity and reputation in the domestic market. He deeply optimized the marketing channels, organically integrated online and offline resources, and successfully promoted a steady growth in domestic sales during the three - year pandemic period. The annual growth rate reached 20%, and the sales volume increased from the initial 1.25 billion yuan to 2 billion yuan.
● During his six - year tenure as the General Manager of the Overall Sales Department of JOMOO Sanitary Ware in China, Mr. Li Jianfeng took charge of the overall sales business of JOMOO Sanitary Ware in the Chinese market. He meticulously formulated and efficiently implemented a series of highly effective sales strategies. During his tenure, he led the sales team to exceed the annual sales growth target by 30% for six consecutive years. The annual sales volume increased from 2 billion yuan to 10 billion yuan, enabling JOMOO Sanitary Ware to firmly establish itself as the top brand in the Chinese sanitary ware industry. He actively explored new markets and successfully established long - term and stable cooperative relationships with more than 30 large - scale national and local chain enterprises, bringing a large number of high - quality customer resources to the company and helping the company's performance to continue to soar.
● Mr. Li Jianfeng worked at Honor group Chain for eight years, successively serving as the General Manager of the Chengdu Branch and the Zhengzhou Branch. During this period, he highly valued team building and talent cultivation, and successfully built a professional, efficient, and collaborative sales and management team. As a result, the performance of the two branches remained among the top in the industry. The sales volume of the Chengdu Branch increased from 10 million yuan to 200 million yuan, and that of the Zhengzhou Branch increased from 8 million yuan to 20 million yuan. Mr. Li Jianfeng worked at Kelon Air - conditioner for six years, successively serving as the General Manager of the Yunnan - Guizhou Branch and the Hunan Branch. He further established and improved the sales network and after - sales service system, effectively enhancing customer satisfaction and brand loyalty. With his excellent leadership and strong market - opening ability, he successfully opened up the market for Kelon Air - conditioner in the Yunnan - Guizhou and Hunan regions, achieving rapid sales growth.
Personal advantages of Li Jianfeng:
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Outstanding Leadership
Having held senior management positions in multiple enterprises, he has excellent team - leading and motivating abilities, enabling him to lead teams to achieve challenging goals.
2
Keen Market Insight
He has a keen perception of market trends in industries such as home appliances, building materials, and sanitary ware. He can accurately grasp market trends and formulate precise marketing strategies. He promoted the marketing transformation of JOMOO Sanitary Ware and Huida Sanitary Ware, and led the implementation of JOMOO's "Innovation and Change Initiative" and Huida's "Thousands of Merchants, Ten - Thousand Stores" plan.
3
Rich Management Experience:
With 23 years of experience in managing company headquarters and core departments, he has accumulated rich practical experience in operational management, marketing, and team building. He completed several rounds of organizational structure adjustments and channel adjustments for JOMOO, and the organizational structure reshaping for Huida. He promoted the launch of the front - middle - back - office integrated customization system, optimized management processes, and reduced operating costs.
4
Profound Product Familiarity
He has an in - depth and comprehensive understanding of various products in home appliances, building materials, and sanitary ware. He is familiar with key aspects such as product manufacturing processes, technical features, and quality standards. Whether it is a complex air - condit
Michele Cozza
Michele Cozza hails from an Italian ceramic family, with two generations of his family deeply engaged in the professional ceramic business. In the tile industry, he has amassed a wealth of 30 - year - long experience, all of which stems from Sassuolo, the world - renowned Italian ceramic production area.
His career kicked off with logistics work. Thanks to his outstanding business capabilities, he successively served as the area manager for the Italian market and then the head of the North American market for one of the major Italian ceramic groups. Additionally, he has direct experience in importing Chinese ceramics and sanitary ware into Italy, and has profound accumulations in the field of international trade.
1
Co-founded Foshan Aidifu Building Materials Co., Ltd.
In January 2008, Michele Cozza joined hands with his partner ADA ZHAO to establish Foshan A-diffusion Building Materials Co., Ltd. As a member of a ceramic family, Michele Cozza possesses a high - level aesthetic sense and professional expertise, and he is extremely strict in controlling product design and quality. Centering on product quality and customer needs, he personally oversees every step, from the selection of raw materials, to the supervision of the production process, and the refinement of the design style, ensuring that each product can exhibit superior quality and unique design charm.
2
Commercial and strategic partnerships in overseas markets
Under the meticulous operation of Michele Cozza, over the years, the company's turnover has been continuously climbing, and it has successfully consolidated its commercial and strategic partnerships in numerous overseas markets. The company's tile and mosaic products, renowned for their excellent quality and design, are sold well in over a hundred countries in Europe, America, etc., and rank among the top three in tile - selling companies on Alibaba.com. It is precisely Michele Cozza's rich experience and unremitting efforts that have effectively promoted the continuous and booming development of the company's business by continuously winning and consolidating new customers.
Introduction to Ms. Ada Zhao
Ada Zhao, launched her career as an assistant to the president at Honor Group in 2004. Thanks to her professional competence and proactive approach, in 2006, she was appointed General Manager of the International Business Department. Simultaneously, she took charge of the branch in Italy and managed to turn the department's losses into profits within her first year in office. In 2007, the group invited Ada to serve concurrently as the manager of the export department of its affiliated bathroom product factory in the capacity of a shareholder.
In January 2008, Ms. Ada Zhao, together with her partner Michele Cozza, founded Foshan A-diffusion Building Materials Co., Ltd. The company has consistently centered around product quality and customer demands, delivering top-notch products and services. After years of development, its ceramic tiles and mosaics have been sold to over a hundred countries across Europe, America, and other regions, ranking among the top three ceramic tile sales companies on Alibaba.com's international platform.
1
Deep Commitment:
With more than two decades of dedicated involvement in the ceramic tile and bathroom industry, she is passionately enthusiastic about products and customer service.
2
Professional Mastery:
She has a comprehensive and profound understanding of products, spanning from production techniques to international market demands.
3
Customer-oriented:
Equipped with sharp business insights, she can precisely identify customer needs, optimize products and services from the customers' perspective, and contribute to the rapid development of customers.
Sales team
The sales and service team of Foshan A-diffusion Building Materials Co., Ltd. is composed of more than a dozen elites. who showcase strong sales capabilities in the highly competitive market with their profound professional knowledge and extensive industry experience.
The other team members have an average working experience of over 5 years in export business, each excelling in fields such as digital marketing, data analysis, and customer service. Everyone collaborates closely and gives full play to their advantages in their respective positions. From market research, plan formulation to after-sales service, they ensure the promotion of business in all aspects. Thanks to this working model of professional complementarity and teamwork, the team has achieved remarkable results in the global market and has become the core force driving the sustainable development of the company.
● Frank Li is in charge of overall management of the team. With 30 years of experience in bathroom product sales, he is extremely sensitive to global bathroom market trends and changes in consumer preferences, and is adept at seizing potential business opportunities. In the past, he successfully promoted the market expansion and performance growth of multiple bathroom brands. Now, he coordinates team resources, formulates strategic directions, and leads the team to move forward steadily in the market.
● Ada Zhao takes on the role of sales management. With 20 years of experience in exporting ceramic and bathroom products, she is well-versed in international trade processes, cross-border business negotiations, and international market regulations. Relying on her accurate understanding of the international market environment and trade policies, she effectively manages the sales team to ensure the smooth completion of every export transaction.
● Michele Cozza serves as both the product manager and key account supervisor. Having dedicated 30 years to the ceramic field and being rooted in Sassuolo, the world-renowned ceramic production area, he has an in-depth understanding of every aspect of ceramic products. He is responsible for controlling product quality and design directions, providing professional product solutions to customers. Meanwhile, with his extensive industry connections, he actively explores and maintains key customer resources.
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A-diffusion's business initially started with ceramic tiles. In accordance with the diverse demands of customers, the product varieties have been continuously expanded to include mosaics, bathroom products, and other architectural decoration materials.
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P06-5# building, Huibo Plaza, nanzhuang town, Foshan.